What is the Whatalo API

Overview

The Whatalo API is a RESTful API that lets you programmatically manage stores on the Whatalo platform. Build integrations, automate workflows, and extend store functionality.

What You Can Build

• Order management systems — sync orders with fulfillment, shipping, or accounting software
• Product catalog tools — bulk import/export, price synchronization, inventory management
• Customer engagement — CRM integrations, loyalty programs, marketing automation
• Custom storefronts — headless commerce using the API as your backend
• Analytics dashboards — aggregate store data for business intelligence

Base URL

All API requests are made to:

https://api.whatalo.com/v1

Request Format

The API accepts and returns JSON. Include the following headers:

Content-Type: application/json
X-API-Key: wk_live_your_key_here

Response Format

All responses follow a consistent structure:

Success (list):

{
  "data": [...],
  "pagination": {
    "page": 1,
    "per_page": 25,
    "total": 142,
    "total_pages": 6
  }
}

Success (single resource):

{
  "data": { ... }
}

Error:

{
  "error": {
    "code": "VALIDATION_ERROR",
    "message": "Description of what went wrong",
    "details": [...]
  }
}

Available Resources

Next Steps

• Quick Start — make your first API call in 5 minutes
• Authentication — API keys, scopes, and security
• API Reference — complete endpoint documentation